Adaptability = Profitability: Muller True Value celebrates 45 years
In 1972, one simply did not walk into a feed mill wearing a business suit. “Dad saw an ad in a magazine for True Value locations,” tells Keith Muller of his father, Gervase “Bub” Muller, “So, he filled it out and sent it in…About 8 weeks later, this guy comes in with a suit on….
