Springs Valley Bank and Trust Company re-brands

Springs Valley Bank & Trust Company is proud to announce its new re-branding efforts with a modified logo and tagline. “Committed to you, your family, and your future.” This is the company’s first re-branding endeavor in 20 years and launches July 2.

Springs Valley’s dedicated team of financial officers and staff wanted to give the 110-year old company a modern facelift that best reflected customers’ desires for a relaxed, friendly atmosphere in which to have all of their financial needs met. Springs Valley’s re-branding communicates their renewed commitment to providing fast, friendly service delivered with a personal touch.

“We’ve always stayed true to being community-oriented in all of our business undertakings,” said Jamie Shinabarger, President and CEO of Springs Valley. “Springs Valley’s 110-year-old brand has established a personal connection with our customers while creating value in a market where authenticity is key.”

The new logo and “Committed to you, your family, your future” tagline is being launched with a more enhanced perspective of Springs Valley’s mission to operate in a relationship-driven culture of integrity, trust, and value. The re-branding efforts further enrich Springs Valley’s passion to deliver quality financial products and services to their customers.

In an effort to appeal to its target consumer base, Springs Valley conducted surveys and hosted a summit where guests were welcomed to share their opinions on what they look for in a financial institution.

“What we heard and learned was very reassuring. Customers told us they want fast, friendly service from their banking professionals. And they want that service delivered in a personal, customized way,” said Jamie. “We are committed to providing the very best service for our customers, and that’s why our re-branding initiative is so exciting. Our fresh, new look helps us communicate our fresh, new service commitment.”

In conjunction with the re-branding effort, staff members are continuing service excellence training to ensure successful customization to customers’ financial needs.

“The training program reinforced that customers want to be treated with care and as individuals with unique needs and preferences. While we all know this, it is always nice to have the reminders and learn new skills to help us provide even better service. ” said Doris Haas, Springs Valley Bank & Trust Lender.